Brand Element Guidelines

If you’ve received permission to use our logo, follow these guidelines.

Blue Raster Logo

The Blue Raster logo can only be used if you have an existing partnership or sponsorship and you’ve reached out to secure formal approval from the Blue Raster team.

Blue Raster Logo

Use the Appropriate Color

We’ll usually ask you to use the blue-color version of our logo on a white background. The white version is also acceptable when there are constraints.

Do Not Modify the Logo

Don’t modify or distort the logo, change any colors, or add additional elements.

BR-Logo-with-Map-background

Blue Raster Colors

Our color palette is designed to reflect Blue Raster’s modern, clean, and accessible identity. These colors should be used consistently across all communications where the Blue Raster brand is represented. When using the logo or creating branded materials, please refer to the values below and ensure proper contrast and readability.

Please do not alter these colors or use tints and shades that are not part of the approved palette without prior approval from the Blue Raster team.

Blue Raster Brand Colors
True Blue
HEX #1063D0
RGB 16, 99, 208
CMYK 92, 52, 0, 18
White
HEX #FAFAFA
RGB 250, 250, 250
CMYK 0, 0, 0, 2
Black
HEX #171717
RGB 23, 23, 23
CMYK 0, 0, 0, 91
Gray
HEX #F2F2F2
RGB 242, 242, 242
CMYK 0, 0, 0, 5

Blue Raster Specialty Badges

Federal-Small-Business-Light-Background-Large-Margin
Imagery-Light-Background-Large-Margin
Esri State and Local Government- Specialty Badge
ArcGIS Cloud Services Specialty Badge
Nonprofit-Light-Background-Large-Margin

Blue Raster Assets

BR-Map-Hero-150x300.png
BR_20yr-e1657050587154.png
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